Maria Antonella Incardona

Even a No is worth something

After all the checks have been carried out, we sometimes have to tell the client that an idea can’t be patented or a trademark can’t be registered. It is often rather an awkward moment, especially if a lot of time has gone into studies, a feasibility analysis or creating a prototype. A clear “No” can allow the client to invest in other projects. In some cases, the client may decide to take his or her idea forward anyway and of course that’s up to the client, but he or she must be made fully aware of the risks.