What is design protection?
Design protects the appearance of an object or product, regardless of its technical function or aesthetic evaluation. An object is eligible for design protection when it meets certain specific requirements: it is new and has an individual character that makes it recognisable and therefore distinguishable from other designs and models.
Why protect a new shape through design protection?
The holder of a registered design acquires the exclusive right over the same and can prevent third parties from using similar designs.
The registered design increases the value of the product and offers an advantage on competitors which, in the absence of a legal protection, could copy and exploit the design for their own benefit. It is also an effective mean to use in cases of counterfeiting.
How we work
Protecting a product through design requires meticulous and expert assessment: our consultants analyse and highlight any aspects worthy of protection and prepare the technical documents necessary for filing the application to register the design in the countries of interest.
In addition to assessing whether your product can be protected through design, our consultants can also determine whether it can be protected through other IP instruments, such as a patent or trademark, thanks to cumulative protection.
How and where we operate
We take care of the registration of design applications, the choice of strategy and preparation of the technical drawings required for filing. We follow the process until the protection is granted and also deal with actions for the declaration of invalidity in Italy and abroad. We work directly with the Italian Patent and Trademark Office (UIBM), the European Union Intellectual Property Office (EUIPO) in Alicante and the World Intellectual Property Organization (WIPO) in Geneva with regard to all procedures relating to – respectively – Italian, EU and International design applications. We are also active with foreign national offices through the support of our trusted local associates of proven reliability and experience.
Intellectual property consulting is not simply the execution of a series of predetermined steps: each company, each idea, each product is unique, and the value of our consulting service is expressed through our approach and strategies that are tailored to each client.
From our offices in Modena, Bologna, Milan and Rome, we can provide our consulting services throughout Italy.
Write to us to find out how we can support your business and add value to your innovation.