New plant varieties

Creating a new plant variety requires investments in research and development: protecting it means having the opportunity to exploit its economic potential.

What are new plant varieties?

The term “plant variety” refers to a plant grouping within a single botanical taxon of the lowest known rank. In order to be recognised as such, and therefore, to be protected with an exclusive right, a new plant variety must be new, clearly distinguishable from other existing varietiesand possess uniform and stable characteristics. Furthermore, the new plant variety must be appropriately named.

Why register a new plant variety?

Innovating through modifying and improving a plant product means investing in research and development and creating opportunities to exploit and market the new plant variety, which then becomes a financial asset to be protected and valued by registering the relative intellectual property rights.

How we work

Our technical consultants and legal experts work in a wide range of intellectual property areas and so we can offer a comprehensive consultancy service in order to help you prepare and file applications to protect new plant varieties in Italy, the European Union and any country outside of the European Union that has signed the UPOV Convention.

where we operate

We operate directly with the Italian Patent and Trademark Office (UIBM) and the Community Plant Variety Office (CPVO) in Angers.

Working together

Intellectual property consulting is not simply the execution of a series of predetermined steps: each company, each idea, each product is unique, and the value of our consulting service is expressed through our approach and strategies that are tailored to each client.

  1. Multidisciplinary approach

    With our team of specialized legal professionals and technical consultants, you find your one-stop reference for all your intellectual property needs.

  2. Ongoing assistance

    We support you both in the creation and in the enforcement of your intellectual property rights, taking the most appropriate actions to defend them and ensure recognition of their value.

  3. Strategic vision

    We devise ad hoc strategies to protect and add value to your intellectual property rights and to manage them as business resources with a view to increasing competitiveness, continuing to innovate and standing out on the market.

  4. International outlook

    We offer worldwide protection for your innovative ideas: we help you to establish a solid presence abroad thanks to our network of international partners.


We bring our consultancy throughout Italy from our offices in Modena, Bologna and Milan.


Write to us to find out how we can support your company and give value to your innovation.