A registered trademark is a precious and strategic resource for every company that wants to protect and distinguish its products and services from the competitors’ ones.
What is a trademark
A trademark is the distinctive sign that identifies a product or service, making it possible to distinguish it from the competitors’ ones, and is, therefore, a decisive factor in establishing its value. The creation of a trademark combines creativity and technical evaluation in order to create a new, distinctive sign, able to add value to the products and services with which it is associated, without interfering with other possible trademarks (distinctive signs) that already exist.
Why register a trademark
Registering a trademark ensures the exclusive right to use it and makes it possible to prevent third parties from using it to identify an identical or similar product or service.
The registered trademark is an effective tool that supports marketing and communication activities, protects against counterfeiting, creates business opportunities and helps yield results from investment in research and development of the product or service identified by the trademark.
When developing a new product or service, our advice is to think about registering a trademark to identify it from the outset, also in order to obtain full protection together with other rights such as patent or design.
How we work
Together with you we devise the better strategy for the creation of your trademark and to register it. Starting from a trademark availability search, we consider the risk that prior trademarks ( distinctive signs) may already exist: if pertinent earlier rights exist, we work with you to evaluate further perspectives and alternatives.
Once the strategy is defined, we register the trademark by following all the steps required by law.
How and where we operate
We take care of the filing, the registration proceedings, oppositions, requests for invalidity and revocation and relevant appeals, both in Italy and abroad. We operate directly at the Italian Patent and Trademark Office (UIBM), the European Union Intellectual Property Office (EUIPO) in Alicante and the World Intellectual Property Organization (WIPO) in Geneva with regard to cases concerning, respectively, Italian, European Union and International trademarks (Madrid Protocol/Agreement). We are active with foreign national offices through local associates of proven reliability and experience.
Intellectual property consulting is not simply the execution of a series of predetermined steps: each company, each idea, each product is unique, and the value of our consulting service is expressed through our approach and strategies that are tailored to each client.
From our offices in Modena, Bologna, Milan and Rome, we can provide our consulting services throughout Italy.
Write to us to find out how we can support your business and add value to your innovation.